Logo and Branding for Jessica Rose Counselling Therapy
The Story
I was designing a new website for Jessica Rose Counselling Therapy, (who also happens to be my partner: Top Secret) and we were at the mid-fidelity wireframes stage, where everything was just gray shapes and placeholders. We desperately needed some color and life and some actual content.
It started with the colors, which were Jessica's favorite: fuchsia and teal. Then I put two and two together and searched for roses in those colors, and I found this wonderful thing: the Rainbow Rose.
Logo and Branding
For the logo, Jessica wanted a lotus, because she had started her career in Vietnam, and she loved the symbolism: out of even the dirtiest of waters, a beautiful flower may grow. To develop the style, I went back to the user research I had conducted at the beginning of the project, where I asked twenty-one people to list their top priorities when choosing a Counselling Therapist. The number one answer, ahead of work experience and education, was personality. I also asked them what kind of personality they wanted, and they wanted someone friendly.
So we wanted a lotus that looked friendly, and I felt that a minimalist style would work well here, because many lotus designs overdo the number of leaves and petals, meaning they don't scale down properly — often looking like a tangled mess when forced to act as small logos. To counter this, I used thicks outlines and kept the shapes simple — except to add in that rose in the middle, because I just couldn't resist.
Business Cards
Jessica also wanted me to design some business cards for her, so I flipped the gradient from the petals and turned down the opacity. Then, I added a mandala, which was the name of the first mental health clinic she worked at in Vietnam: Mandala Wellness. For the information side, I used colors and visual hierarchy to zig-zag your attention through the relevant information. Here's what we came up with:
If you'd like to see how we used this logo to build her a Webflow website that has allowed her business to flourish, here's the Case Study. Thank you.
