Band Logo — The Mutts

Hero image for The Mutts band logo design case study.

The Story

I woke up to a message from Justin, the lead singer for The Mutts, telling me he had an idea for a new logo for the band. This is what he sent:

Client idea for a band logo for The Mutts, based out of Nova Scotia, Canada
Logo idea for The Mutts — created with MS Paint, obviously

The Process

To start with, I gathered some illustrations of dogs that resembled the above image, and I asked the band to choose one that they liked the most. They went with an English Mastiff — which, as was later pointed out to us, isn't a mutt, but it did give us the rough-around-the-edges look that they had envisioned with their name — so I found some reference images and went to work.

Design evolution for the illustration of the band logo for The Mutts
Snapshots of the design process, along with the finished logo

The Results

Once we had the logo, the band sent my files to a local print shop to make stickers and a banner. Here's the banner, as well as The Mutts in their practice space.

Banner made for The Mutts using the logo designed by Matt Pike.
Banner printed for The Mutts (note: the border and background color were added after my involvement)
Band practice for the Mutts, with the logo designed by MattPike.Design on the banner and drum kit.
The Mutts in their practice space, deep in the woods of Nova Scotia, Canada

Rock on, fellas — rock on.